Fongit
Making innovation easy to support
Fongit is Geneva’s innovation platform and incubator for tech startups. For its Fongit Innovation Fund, it needed a printed brochure able to convince future partners in a few pages.
The challenge
Created in 2021 by the State of Geneva and Fongit, the Fongit Innovation Fund supports entrepreneurs through grants and loans. To grow, it needed companies and partners ready to contribute.
The brochure had a lot to say: the fund’s mission, the three types of support, its first impact figures, Fongit’s track record and four partnership packages. All of it had to remain clear, credible and pleasant to read, for decision-makers who give it a few minutes at most.
Our approach
We first worked on the structure: one double page to understand the fund, one to understand Fongit and become a partner. Each block answers a single question, with numbered objectives, clear icons for the types of support and the packages laid out side by side to compare them at a glance.
For the design, we chose a restrained palette of Fongit blues, duotone photos of entrepreneurs and a typewriter-style title font that evokes technology and research. The result looks like an innovation ecosystem, not an annual report.
What we delivered
A printed brochure that presents the Fongit Innovation Fund and its partnership offers in a clear, structured and engaging way, ready to be handed out at meetings and events.
The same layout principles can be reused for Fongit’s other print and digital materials, to keep a consistent image across every touchpoint.
