Emerald Stay
The luxury of space
Emerald Stay manages luxury properties for short stays, with concierge services and a high-end experience from booking to departure.
The challenge
Emerald Stay had two goals at once. On the B2C side: fill its luxury properties with direct bookings. On the B2B side: convince property owners to entrust their homes to Emerald Stay, to grow the portfolio of properties available for rent.
Two very different audiences, two buying cycles, one marketing budget. Emerald Stay asked us to build a playbook that could serve both without one cannibalising the other.
Our approach
We set up inbound campaigns on Google Ads and Meta Ads, with separate structures for travellers and for owners: different audiences, different messages, different conversion goals.
We designed the visuals and ads ourselves and wrote the ad copy, built to make people want to stay on one side and to reassure owners on the other. We also supported the team on tracking, so every booking and every owner lead could be attributed and optimised.
This work built on the brand identity and print collateral we had already created for Emerald Stay, so every campaign carried the same premium look.
The results
B2C bookings
B2C bookings
Owners entrusting their property
On the B2C side, the campaigns reached a ROAS of 11 on Meta and 5 on Google: every franc invested in advertising brought back several in bookings.
On the B2B side, the playbook generates a steady flow of around 8 owner leads every month, feeding the portfolio of properties available for rent.
