LeFloris
Festive gastronomy
A jewel box of flavours in Anières, just outside Geneva, where every dish tells a story and every moment becomes an unforgettable experience.
The challenge
A renowned fine-dining address in Anières, Le Floris wanted to raise its profile and attract new guests, without ever compromising its reputation for excellence.
In Geneva’s highly competitive restaurant scene, the goal was twofold: grow online bookings and let people feel the restaurant’s unique experience before they even arrive.
The challenge: combine digital performance with aesthetics, to win over local food lovers and visitors looking for a memorable culinary experience alike.
Our approach
Freshmilk designed a tailored Google Ads campaign, built on carefully selected keywords and precise geo-targeting, to reach food lovers across Greater Geneva at the moment they choose where to dine.
In parallel, we developed a social media content strategy driven by refined art direction and high-end photo and video production: the chef’s plates, the dining room atmosphere, scenes from the kitchen. Every piece reflects the elegance, precision and creativity of Le Floris.
An editorial calendar brought consistency to the restaurant’s communication, building a lasting bond with its community and a faithful showcase of the experience on site.
The results
on the website in one month
conversions into bookings from the targeted pages
well above the industry average
The Google Ads campaign significantly increased traffic to the website, with a direct impact on bookings.
The content published on social media generated strong engagement, attracted new followers and strengthened the restaurant’s digital presence.
Visual storytelling around the cuisine and the atmosphere conveyed the chef’s passion and the soul of the place, positioning Le Floris as a must-visit destination for lovers of fine dining.
