Helvetic Payroll
From spending to a sales pipeline
A Swiss company offering outsourced payroll and umbrella employment, to take the administrative burden off companies and freelancers. Our job: turn an advertising budget that produced nothing into a pipeline that sells.
The challenge
Helvetic Payroll had already spent a significant budget on advertising without generating any leads. A frustrating situation for a company whose services meet a real need: payroll in Switzerland is complex, and many companies and freelancers would rather delegate it.
They came to us with a clear request: build an effective pipeline, quickly. Our goal: generate qualified leads and get the most out of every franc invested.
Our approach
We started with an audit of what had been done and took the time to understand the business: who buys, why, and what makes them hesitate. That diagnosis showed where the previous budget had been lost.
We then launched inbound campaigns on Facebook and LinkedIn aimed at company directors, completed by Google Ads to capture active searches. We designed the visuals and ads ourselves, with clear messages about time saved and compliance.
Generating leads isn’t enough if they don’t become clients. We optimised the sales funnel, from the landing page to the follow-up, and supported the team on tracking and CRM management, so every lead could be followed up and attributed.
The results
Including 8 sales opportunities
On average
CHF 15 on LinkedIn, CHF 30 on Google Ads
Where the previous budget had produced nothing, the campaigns generated more than 352 leads, including 8 sales opportunities.
The cost per lead came down to CHF 6 on Meta, CHF 15 on LinkedIn and CHF 30 on Google Ads, where the ads reached an average click-through rate of 17.54%.
