Swing Mini Golf
Mini golf, reinvented
An interactive indoor mini golf in the Acacias district, with connected scoring, neon lights, a bar and burgers. Our job: make Geneva want to come and play, all year round.
The challenge
Swing reinvents mini golf: an indoor course where a connected wristband records every player’s score, in a neon setting with a bar and food. A great concept, but one that had to be discovered first.
Geneva offers no shortage of evening and weekend activities, and Swing is on the 4th floor of a building in Les Acacias, invisible from the street. Footfall depends entirely on people looking for it, or hearing about it.
The other challenge was seasonality: indoor leisure is busy in autumn and winter and much quieter in summer. The campaigns had to fill weekday evenings, weekends, afterworks and birthdays, at the right time of year.
Our approach
We split the roles between the two platforms. Google Ads captures people already looking for an outing: mini golf in Geneva, indoor activities, birthday ideas, afterwork plans. Meta creates the desire among those who don’t yet know Swing exists.
We designed the ad creatives ourselves, built around the atmosphere that makes Swing different: the neon lights, the laughter around a hole, burgers shared between friends. Each format was adapted to its audience: friends, couples, families, companies.
Targeting focused on Geneva and its surroundings, and budgets followed the seasons: campaigns paused in summer, relaunched at the start of the school year and stepped up for the winter peak. Every month, we cut what didn’t perform and put more behind what did.
The results
High season 2025-26 vs 2024-25
From Google Ads, budget up ~25%
11,400 clicks, 130,000 impressions
Over the 2025-26 high season, Swing’s website welcomed 38% more visits than the year before, and booking page views from Google Ads grew by 162%, for a budget up only about 25%.
Since the start of the collaboration, the site has recorded more than 101,000 visits, including 83,000 new visitors. On Meta, the campaigns generated 3.2 million impressions and 27,700 clicks to the site.
