Mandarin Oriental Geneva
Luxury hospitality
Between refinement and moments of life, every detail becomes a memory. Mandarin Oriental celebrates the art of hospitality with intensity and sincerity.
The challenge
Mandarin Oriental Geneva wanted to showcase its world through two distinct yet complementary projects: the MO Bar’s signature menu and a meaningful, emotional year-end greetings video.
The idea: offer an experience that is both tangible and memorable, embodying the hotel’s values of elegance, authenticity and warmth.
The menu had to reflect the venue, understated, refined and seamlessly part of the bar’s atmosphere, while the video had to touch hearts by telling a story everyone can relate to.
Our approach
Freshmilk created a bespoke menu for the MO Bar, combining typographic finesse, quality materials and visual harmony. Every element reflects the hotel’s high-end experience.
In parallel, we conceived and produced a Christmas video following a family through the years, from childhood to adulthood, across key moments spent at the hotel. A visual, sensory story, shot with delicacy, paying tribute to transmission, shared memories and a lasting attachment to an exceptional place.
We also directed “Masters of Craft”, a series of video portraits of the people who make the hotel: Christophe, who creates the MO Bar’s cocktails, and Célestine, who designs the floral arrangements. Each episode reveals a craft, a gesture and a passion, in the hotel’s refined visual language, to show the human expertise behind the Mandarin Oriental experience.
The results
The new MO Bar menu strengthened the venue’s visual identity while enriching the guest experience.
Widely shared, the greetings video stirred strong emotion and plenty of positive feedback, internally and with the public.
The “Masters of Craft” portraits gave the hotel lasting content to showcase its teams and its know-how on social media and its own channels.
It deepened the emotional bond with the brand, celebrating not only the art of hospitality but also the value of moments lived and passed on.
All the work
6 pieces