A new website shouldn’t start from zero on Google.
Your website no longer reflects who you are, it’s slow on mobile or it doesn’t bring in requests. A redesign is the right moment to fix all three, but also a risk: a badly prepared migration can wipe out years of Google rankings. Freshmilk redesigns websites in Geneva with a method that keeps what works and secures your SEO from the first day.
Before drawing anything, we look at your data: which pages bring traffic, which queries you rank for, where visitors drop off and what your customers ask. A redesign that ignores this information often looks better and performs worse.
We then rethink the structure, the messages and the design, as we did for Cars & Arts, whose brand identity, UX/UI design and website we rebuilt together, so that they serve the same goal.
The most overlooked part is the migration: every old URL redirected to the right new page, metadata carried over and improved, sitemap and Search Console updated on launch day. That’s what keeps your Google traffic intact, and often makes it grow.
The result: a faster site, built for mobile, easy for your team to update and designed to turn visitors into requests. Discover our approach as a web agency in Geneva.
Your old website has a history.Google remembers it.
Your redesign should too.
Ourwebsiteredesignservices
A new site, with your rankings intact.
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Audit of the current site
Know what to keep.
Traffic, rankings, conversions, speed and content reviewed page by page, to decide what to keep, merge or rewrite.
Not if the migration is prepared: every old URL redirected to its new equivalent, content and metadata carried over, and monitoring after launch. Positions can move for a few days, then settle.
When should I redesign my website?
When it no longer reflects your offer, is slow or hard to use on mobile, can’t be updated easily, or simply doesn’t bring in requests despite traffic.
How long does a redesign take?
Usually 6 to 12 weeks for a showcase site, longer for e-commerce or a multilingual site. We set a schedule together at the start.
Can you keep my current content?
Yes. We keep what performs, rewrite what doesn’t and merge pages that compete with each other, based on your Search Console data.
