Shape
Fill the studio, one lead at a time
An electrostimulation, cold bath and infrared sauna studio in Les Acacias. Our job: turn curiosity into booked trial sessions, at a cost the studio can live with.
The challenge
Shape offers 25-minute electrostimulation (EMS) sessions with a coach, along with a cold bath and an infrared sauna, still rare in Geneva. A promising concept for busy people, but one that raises questions: does it work, is it painful, is it for me?
For a young studio, the priority was clear: bring in new clients quickly, through the free first session, without letting the cost of each contact spiral out of control.
Our approach
We built Meta lead generation campaigns around one simple promise: try it for free. The messages answered the real objections one by one, lack of time, getting back in shape, recovery for athletes with the cold bath, for audiences targeted around Geneva.
We also designed the ad creatives: visuals and short formats showing the studio, the coaches and the cold bath as they really are, to make a new concept feel accessible and reassuring.
From November 2025, we tracked every lead, which let us manage the campaigns by cost per lead rather than by clicks. Each month we cut the audiences and creatives that underperformed, scaled those that worked, and adjusted budgets to the season, lighter in summer, stronger in spring.
The results
Nov 2025 – Sep 2026
Nov 2025 vs Mar–Jun 2026
46 in Nov, 93 in May
Since tracking began, the campaigns have generated 410 leads for the studio. The cost per lead fell by 30% between November 2025 and the March–June 2026 period, while the number of leads per month doubled, from 46 in November to 93 in May.
In total, the ads reached more than 1.1 million impressions and sent around 13,000 clicks to the Shape website.
