Wella Professionals
A clear digital roadmap, ready to present
Wella Professionals is one of the world’s leading names in professional hair care, working hand in hand with salons and hairdressers. In 2020, we supported the brand with digital consulting and the design of a printed presentation.
The challenge
For a brand that works through professionals, digital is not only about reaching consumers: it is also about supporting salons, giving them the right tools and keeping a consistent brand image across every channel.
Wella needed a clear view of the digital levers to activate, and a way to share these recommendations with its teams and partners in a format that would be easy to understand and convincing.
Our approach
We started with an analysis of the brand’s digital presence and of its audiences, then built practical recommendations: priority channels, content to develop and actions to support salons.
We then designed a printed presentation to carry these recommendations: a clear structure, key messages highlighted and a layout faithful to the Wella universe, so that the document could be presented, left behind and shared.
What we delivered
Concrete digital recommendations, adapted to a brand that works through professionals.
A printed presentation designed to make these recommendations clear and convincing for Wella’s teams and partners.
