Social media strategy
The right platforms, the right messages.
Audiences, platforms, tone, editorial lines and goals: we define where to be, what to say and how to measure it, before producing anything.
Discuss my projectFreshly made for you
Fresh ideas,
served daily.
Freshmilk builds brands, digital products and campaigns from strategy to execution, without the telephone game between five different agencies.
Start from the problem. The disciplines follow.
200+ projects. One name.
Google Ads, Meta, LinkedIn, SEO: here is what our Geneva digital agency has achieved for its clients, with the figures to prove it.
Results measured on our clients’ campaigns. Click a figure to read the case study.
You talk directly to the people doing the work. No middleman relaying messages, no brief lost in translation.
A first 30-minute conversation about your project
Strategy, design, development, growth, content and production, working hand in hand on every project.
A first conversation, no strings attached, to see what we could build together.
Freshmilk / Expertise
One team in Geneva for your entire digital presence. From website to video, the same people from brief to launch.
More than likes: customers.
Posting every day isn’t a strategy. As a social media agency in Geneva, Freshmilk builds a presence on Instagram, LinkedIn, Facebook and TikTok that serves your business: content people actually want to watch, campaigns that reach the right people, and figures that show what it brings in.
On social media, attention is the real currency. People scroll fast, and they stop for one reason: something speaks to them. A polished post that looks like an advert rarely does. A real face, a strong idea or a useful minute often does.
That’s why we work in two complementary ways. Organic content builds your image and your credibility over time; we produce it with our photo and video team, adapted to each platform. Social ads on Meta, LinkedIn or TikTok reach precise audiences, from Geneva only to the whole of French-speaking Switzerland, and turn that attention into visits, leads or bookings.
We set clear goals before the first post, then measure what matters: cost per lead, bookings, sales, not just reach. Each month you know what worked, what didn’t and what we’re changing.
Social media works even better as part of the bigger picture: alongside your Google Ads campaigns, which capture people already searching for you, and a website that converts the traffic you send it.
Nobody wakes up wanting to see an ad.They stop for a good story.
Let’s tell yours.Strategy, content and campaigns: everything you need, managed by one team.
The right platforms, the right messages.
Audiences, platforms, tone, editorial lines and goals: we define where to be, what to say and how to measure it, before producing anything.
Discuss my projectFormats people actually watch.
Reels, short videos, carousels, photos and LinkedIn posts, shot and designed for each platform by our content team.
Discuss my projectReach exactly who you want.
Meta (Instagram and Facebook), LinkedIn and TikTok campaigns, with precise targeting, creative testing and budgets adjusted to results.
Discuss my projectClear figures, every month.
Publishing, moderation and a monthly report that goes straight to the point: what it cost, what it brought in and what’s next.
Discuss my projectEach platform has its codes. We adapt the content and the campaigns to each one.
The luxury of space
Google Ads and Meta campaigns for luxury rentals, with a ROAS of 11 on Meta and 8 B2B leads a month.
See the case studyWhere your customers are, not everywhere. LinkedIn is often essential in B2B, Instagram and Facebook for most consumer brands, TikTok when you target a younger audience. We recommend two or three platforms done well rather than five done badly.
Both have a role. Organic content builds trust over time; ads bring targeted reach and measurable results quickly. Most of our clients combine the two, with a budget split we adjust according to the results.
Yes. Our content team shoots the photos and videos and designs the visuals, so your social media stays consistent with your brand, without juggling several providers.
With figures linked to your goals: leads, bookings, sales, cost per acquisition. Each month, you receive a short report explaining what worked and what we’re adjusting.
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