Piguet Galland & Cie
Your private bank, creating peace of mind
In an ever-changing financial world, Piguet Galland & Cie stands for stability, precision and attentiveness, with tailored solutions to build the future with peace of mind.
The challenge
A renowned Swiss private bank, Piguet Galland & Cie wanted to strengthen its digital presence while highlighting its human approach and sharp expertise.
The challenge: create content campaigns worthy of the quality of its services, able to build trust and drive strong engagement with clients and prospects alike.
In a sector where credibility is everything, every message had to convey the bank’s core values: excellence, closeness and transparency.
Our approach
Freshmilk developed a tailored editorial strategy, rolled out through several campaigns throughout the year.
Each campaign highlighted one part of the offer, investment advice, personalised wealth management or intergenerational planning, with one clear goal: inform while captivating.
Formats were designed to reach each audience where it is: in-depth articles, educational infographics, short immersive videos and engaging social posts. A multichannel approach combining clarity, education and elegance.
The results
These content campaigns significantly strengthened Piguet Galland & Cie’s online engagement.
The bank saw a notable increase in website traffic, steady growth in its social media following and more shares of its content.
Beyond the numbers, trust in the brand and its reputation grew stronger: existing clients felt valued, and new prospects were won over by communication that is clear, expert and genuinely human.
