Exponent
Showing the people behind the tech
Exponent is a Geneva IT company that builds software, applications and Odoo integrations for businesses in French-speaking Switzerland. For its new website, the team wanted to show what tech rarely shows: its people. We filmed five of their clients and photographed the whole team at their offices.
The challenge
Exponent’s brief was clear: human, natural, lively and elegant content, slightly offbeat, and above all not classic corporate content. The clients would speak about their collaboration, and the team would show its face.
The people on camera are neither actors nor used to being filmed. The set-up had to stay light and reassuring, so that spontaneity would come through. In a testimonial, a laugh or a hesitation is worth more than a perfect take.
Our approach
We first produced a single testimonial, at Ponti Collection, and refined it from shoot to edit until the result was right. Once that format was approved, we rolled it out to the other clients.
The format is inspired by speed dating: short questions, spontaneous answers. One stable, well-chosen frame, natural light and clean direct sound, because good sound is what makes a testimonial credible. The rhythm is built in the edit, with the questions shown as animated text.
One shoot, several pieces of content: at each client visit, we also captured footage for the website’s hero video and for an image bank. A half day at Exponent’s offices completed the set, with consistent individual portraits and group photos in their lounge.
Five clients, five testimonials
Sound onThe Exponent team, in portraits
12 portraits
What we delivered
Five client testimonials of about one minute each, for Boucledor, Nonanteneuf, Ponti Collection, Frontalien and Albert School, subtitled and edited with the questions in motion design.
The website’s hero video, edited in landscape from the b-roll gathered at each shoot.
An image bank of people and places that Exponent can reuse across its website and communication.
Twelve individual portraits with the same backdrop, light and framing, and a group photo of the whole team.
