BAMO
The journey and the protection, on one site
BAMO is a licensed security company based in Zurich. Its idea is simple: one team plans the route, the car and the protection. We designed and built its new website, in French, German, English and Arabic, so that this promise is clear from the first screen and BAMO can be found in every city where it operates.
The challenge
The previous site fitted on one page, with a contact address but no form. Its content was in English, declared as French and translated automatically, without hreflang tags. Google saw a single, mislabelled language, and none of the six services had a page of its own.
BAMO’s clients are executives, families and delegations who value discretion. The site had to reassure them in a few seconds, explain an offer that usually takes two providers, and let them book a car or request protection without exposing anything.
Our approach
We designed a calm, precise interface: aerial footage of Zurich, a booking form in the hero with three modes (chauffeur, with protection, protection only), and a “Secure Journey” timeline that shows a typical day from the aircraft door to the hotel.
Two animated maps make the coverage tangible. The first draws the signature routes live, from Geneva, Zurich, Lucerne or Bern, with distance and drive time. The second shows every destination served from the Zurich base.
For local SEO, we built a real architecture: one page per service, 13 destination pages (Geneva, Zurich, Lausanne, St. Moritz, Gstaad…) and 9 signature route pages such as Geneva – Verbier or Zurich Airport – St. Moritz. Each page carries its own title, FAQ and structured data (Service, FAQPage, BreadcrumbList), with hreflang tags between French, German and English.
The private request form works in steps, asks only what is needed and reminds visitors that every request is handled confidentially.
What we delivered
A website of 97 pages in French, German, English and Arabic, designed for mobile first, with a booking form available from the first screen.
A local SEO architecture that lets BAMO rank city by city and route by route, instead of relying on a single page.
Two interactive maps, a fleet presentation and a confidential, step-by-step request form that turn visits into enquiries.
All the work
16 pieces
