Frame
From Geneva to Dubai
Frame by Sarah Battikha brings together cutting-edge medical technologies and premium skincare in aesthetic clinics in the heart of Geneva. In 2022 and 2023, we supported the brand in Geneva, then for its launch in Dubai.
The challenge
Aesthetic medicine is a market of trust: before booking a treatment, clients compare, read and look for reassurance. Frame had to convey its expertise and its exclusive technologies while keeping the elegance of a premium brand.
The brand then set itself a new challenge: opening in Dubai, a very competitive market where it had to make itself known from scratch, with an audience and codes very different from Geneva’s.
Our approach
We designed the website experience around the client’s journey: understand the treatments, discover the technologies, feel reassured, then book in a few clicks. The UX/UI design gives priority to clarity and to a refined, soothing aesthetic, in line with the brand.
For acquisition, we ran Google Ads campaigns to capture people already searching for a treatment, and Meta Ads campaigns to create desire and present the offers, in line with the advertising rules specific to aesthetic medicine.
For the Dubai launch, we adapted the website, the messages and the campaigns to the local market, to build awareness quickly and generate the first bookings.
What we delivered
A website experience and campaigns that present Frame as a premium, reassuring aesthetic medicine brand, and lead visitors to book.
A launch in Dubai supported from day one, with a website and campaigns adapted to a new market.
