Hays Switzerland
One campaign, three languages, every decision-maker
Hays is one of the leading names in recruitment. In Switzerland, it wanted to make Hays Talent Solutions known to the people who decide how companies hire: executives and HR directors, across every language region.
The challenge
Hays Talent Solutions goes further than one-off recruitment: it helps companies organise and manage their entire talent acquisition. A strategic offer, aimed at a small, very solicited audience: executives and HR directors.
The campaign had to speak to them nationally, in French, German and English, with the same level of quality in each language, and give them a good reason to start a conversation.
Our approach
We built a national LinkedIn campaign in three languages, adapted for each region rather than simply translated, so the message would sound natural in Geneva as well as in Zurich or Lugano.
At the heart of the campaign, we created a white paper: content useful enough for a decision-maker to want to download it, and a natural entry point for a first discussion with Hays.
We managed the advertising budget across languages and audiences, and completed the campaign with direct LinkedIn outreach to executives and HR directors in Switzerland: personal messages, written for each profile, to open the door to a meeting.
What we delivered
A national campaign consistent across three languages, a white paper that positions Hays Talent Solutions as an expert voice on talent acquisition, and a direct channel to the decision-makers Hays wanted to reach.
Advertising and outreach work together: the campaign creates visibility and interest, the white paper qualifies it, and personal messages turn it into conversations.
