Recruitment firms, executive search, staffing, payroll and HR services: your market runs on trust and on two audiences at once, the companies that hire and the candidates who apply. Freshmilk helps HR players in Switzerland stand out and generate demand, with websites, LinkedIn campaigns and lead generation, for clients such as Hays, Morgan Philips, Norion Partners and Helvetic Payroll.
In recruitment, the first meeting often happens online. Before calling a firm, an HR director or a candidate looks at its website and its LinkedIn page. Your communication has to look as established as the big names, while keeping the human touch that sets you apart.
We design websites that speak to both audiences and guide each visitor to the right page, whether they come to hire or to apply. That’s what we did for Morgan Philips, an international group with several services and country sites, and for Norion Partners, a boutique firm that needed to be trusted and found on Google.
Decision-makers in HR are rare and heavily solicited. For Hays Switzerland, we ran a national LinkedIn campaign in French, German and English, backed by a white paper, to start the conversation with HR directors.
And when the goal is leads, we measure everything. For Helvetic Payroll, campaigns on Meta, LinkedIn and Google Ads generated 352 leads, with a sales funnel and CRM to follow them up.
You find the right people for others.We help the right people find you.
Let’s talk.
WhatwedoforrecruitmentandHRfirms
Websites, campaigns and content that speak to clients and candidates alike.
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Website & UX
Two audiences, one clear path.
A website that presents your expertise, sectors and roles, and guides companies and candidates to the right page. See our web agency page.
How do you speak to both companies and candidates?
We design separate paths for each audience, with their own messages and calls to action, while keeping one coherent brand. Visitors find their way in a few seconds, whether they come to hire or to apply.
Does LinkedIn advertising work for recruitment firms?
Yes, it’s often the most precise channel to reach HR directors and executives by role, sector and company size. It works best with useful content, such as a guide or a white paper, rather than a simple promotional message.
Do you work in several languages?
Yes, in French, English and German, which is essential to cover the whole Swiss market.
