Every franc spent should be able to explain itself.
Google captures people who are already searching. Meta, LinkedIn and TikTok create the need. As a digital advertising agency in Geneva, Freshmilk runs all your paid channels as one budget, designs the ads in-house and tracks every campaign to the lead or the sale, so you know what each franc brings in.
Most companies split their advertising between several providers, or between several people in-house. Each channel then optimises its own figures, and nobody sees the full picture.
We do the opposite: one strategy, one budget shifted every month towards what performs, and a single report that follows the customer from the first ad to the request. For Helvetic Payroll, that meant a cost per lead of CHF 6 on Meta, CHF 15 on LinkedIn and CHF 30 on Google Ads, and more than 352 leads.
The creative matters as much as the targeting. Our designers and videographers produce the visuals and videos for each platform, and we test several versions to keep only the best. For Shape, the cost per lead fell by 30% while the number of leads per month doubled.
As a certified Google Partner, we know the platforms from the inside. But we judge a campaign on one thing only: the customers it brings you. Discover our Google Ads and social media expertise.
Clicks are a cost.Customers are a result.
We work for the second.
OurdigitaladvertisingservicesinGeneva
Every paid channel, run as one strategy.
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Google Ads
Be there when they search.
Search, Shopping, Performance Max and YouTube campaigns built on the keywords that bring customers, not just traffic.
It depends on your customers. Google when they already search for your service, Meta or TikTok to create demand, LinkedIn to reach companies. We usually start with one or two channels and expand when the figures justify it.
What budget should I plan?
Enough to collect meaningful data in each channel you activate. We size it with you from your goals and the value of a customer, and we tell you honestly if a channel isn’t worth it.
Do you create the ads?
Yes. Visuals, short videos and copy are produced by our team, adapted to each platform and tested in several versions.
How do I know if it works?
We track conversions down to the request or the sale and share a monthly report with cost per lead, return on ad spend and the decisions we take.
