Digital strategy agency in Geneva

A clear plan beats a busy calendar.

Website, Google Ads, LinkedIn, newsletters, video: most companies do a bit of everything and can’t tell what actually brings in customers. As a digital strategy agency in Geneva, Freshmilk helps you choose: where to invest, in what order, with which budget and how to measure it. Then, unlike a consultancy, we carry out the plan with the same team.

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Strategy is what you decide not to do.

A digital strategy isn’t a 60-page deck that ends up in a drawer. It’s a handful of decisions: who you want to reach, what makes you the obvious choice for them, and which two or three channels will bring them to you at an acceptable cost.

We start with what already exists: your figures, your website, your campaigns, your sales cycle and the questions your customers really ask. That audit often shows that the problem isn’t a lack of visibility but a leak somewhere between the first click and the first meeting.

Then we build a 6 to 12-month roadmap with clear priorities, budgets and indicators. For Helvetic Payroll, the plan combined Meta, LinkedIn and Google Ads around one B2B funnel: more than 352 leads, where the previous budget had produced nothing.

And because the people who write the strategy are the ones who run it, nothing gets lost between the recommendation and the execution: website, Google Ads, SEO or branding.

Doing everything is easy.Choosing is the work.

Let’s choose together.

Our digital strategy services in Geneva

From diagnosis to roadmap, then to results.

01

Digital audit

See where the value leaks.

Website, analytics, campaigns, SEO and sales funnel reviewed with your real data, with a short list of what to fix first.

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02

Positioning & messaging

Why you, in one sentence.

Target audiences, value proposition and key messages, tested against your competitors and what your customers actually search for.

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03

Channel plan & budget

The right channels, not all of them.

Which channels to activate, in what order and with what budget, based on your sales cycle and the cost of acquiring a customer.

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04

Roadmap & monitoring

Measured, then adjusted.

A 6 to 12-month plan with clear indicators, a shared monthly dashboard and quarterly reviews to keep what works and drop the rest.

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Strategies that turned into results

A recent project

Digital campaigns, Google Ads, Design

Helvetic Payroll

From spending to a sales pipeline

A B2B acquisition plan across Meta, LinkedIn and Google Ads, from strategy to sales funnel.

See the case study

FAQ: digital strategy in Geneva

What does a digital strategy include?

An audit of what exists, your targets and positioning, the choice of channels and budgets, and a roadmap with measurable indicators. Short and actionable rather than exhaustive.

Do you only advise, or do you also execute?

Both. You can stop at the strategy and run it with your team, or entrust us with the execution: website, campaigns, SEO, content. Most clients choose the second option.

How long does it take?

Usually two to four weeks for the audit and the roadmap, depending on the size of your business and the data available.

Is it relevant for a small business?

Especially for a small business: with a limited budget, choosing the right two channels matters more than being everywhere.

In the same area of expertise

Ready to know where to invest?

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